Trade Marketing Analyst
Position Title: Trade Marketing Analyst (Commercial Strategy / Category Management)
Purpose of the Work
In this position, the successful candidate will be responsible for supporting Sales through data analysis and driving the growth of categories and customers, with a focus on key accounts, especially drug stores.
The successful candidate will:
• Support Sales through market, customer, category, and sales data analysis
• Drive category and customer growth, especially for key drugstore accounts
• Leverage promotional activities, in-store sales, POSM, and competitive analysis to strengthen market execution
• Participate in the formulation of brand and channel strategies to support business growth
• Support the planning and implementation of sales promotion measures that contribute to sales improvement
• Work closely with Sales to support business negotiations and strategic proposals for each customer
• Collaborate with Marketing, Supply Chain, Finance, Data Solutions, and other internal teams to plan and execute commercial plans
• Align sales strategies across functions to contribute to overall business growth
• Identify issues in sales activities and promote cross-functional problem solving
• Work with Sales and Revenue Growth Management teams to incorporate integrated category plans into sales floor execution and tracking
Main Responsibilities
Go to Market and Sales Strategy
Where to Play
• Work with Marketing and Revenue Growth Management teams to support monthly and annual business cycles and Sales Execution Plans
• Support category management with strategic accounts based on market trends, consumer needs, and customer data analysis
• Support action plans to promote Joint Business Plans with key customers
• Develop selling stories and sales promotion measures that meet customer needs
• Provide market and sales data analysis to support sales strategy decision-making
• Support Sales activities by preparing business meeting materials and insights to increase negotiation success
How to Win
• Participate in monthly and annual business cycles and provide Customer Hub insights to Sales and Marketing teams
• Collaborate with Sales representatives on JBP direction alignment and action plans with strategic customers
• Represent the Sales perspective in new product development projects and internal infrastructure development
• Analyze brand go-to-market strategy from a Sales perspective and suggest more effective approaches
• Monitor and promote strategic plan execution, including business negotiations, new product distribution, distribution inventory optimization, and internal inventory clearance
Requirements
Mandatory
• Native / fluent Japanese
• Around 5+ years of relevant experience in Trade Marketing, Category Management, Customer Marketing, Sales Strategy, Sales Planning, Commercial Planning, or Key Account Management
• B2C consumer goods experience
• Experience supporting Sales through data analysis, selling stories, promotion planning, customer materials, or JBP / account planning
• Ability to analyze market, customer, category, and sales data and translate insights into business actions
• Strong stakeholder management and communication skills
• Hands-on, proactive mindset with ability to work in an environment where processes are still being improved
Preferred
• FMCG, OTC / consumer healthcare, cosmetics, beauty, food, beverage, personal care, or household goods background
• Drugstore / retail channel experience
• POS, sell-out, sell-in, market data, or promotion effectiveness analysis experience
• Experience working with Sales, Marketing, Revenue Growth Management, Supply Chain, Finance, or Data / Analytics teams
• Business English preferred, but not mandatory
• Beginner conversational English is acceptable if the candidate has strong category management / trade marketing / B2C commercial experience